Infectious Generosity: The Ultimate Idea Worth Spreading

From the bestselling author, media pioneer, and curator of TED, an inspiring book about one of humankind’s defining but overlooked impulses, and how we can super-charge its potential to build a hopeful future

“I hope millions read this book.”—Elizabeth Gilbert, author of Eat, Pray, Love

Let’s face it: Recent years have been tough on optimists. Hopes that the Internet might bring people together have been crushed by the ills of social media. Is there a way back?

As head of TED, Chris Anderson has had a ringside view of the world’s boldest thinkers sharing their most uplifting ideas. Inspired by them, he believes it’s within our grasp to transform outrage back into optimism. It all comes down to reimagining one of the most fundamental human virtues: generosity. What if generosity could become infectious generosity? Consider:

How a London barber began offering haircuts to people experiencing homelessness—and inspired a movement.How two anonymous donors gave $10,000 each to 200 strangers and discovered most recipients wanted to “pay it forward” with their own generous acts.How TED itself transformed from a niche annual summit into a global beacon of ideas by giving away talks online, allowing millions access to free learning.

In telling these inspiring stories, Anderson has given us “the first page-turner ever written about human generosity” (Elizabeth Dunn). But, more importantly, he offers a playbook for how to embark on our own generous acts—whether gifts of money, time, talent, connection, or kindness—and prime them, thanks to the Internet, to have self-replicating, even world-changing impact.

About the Author

Chris Anderson has been the curator of TED since 2001. His TED mantra—“ideas worth spreading”—continues to blossom on an international scale, with some three billion TED Talks viewed annually. He lives in New York City and London.

Author Residence: New York, NY & London, UK

Author Hometown: Pakistan