Number Go Up: Inside Crypto's Wild Ride and Staggering Fall
By Zeke Faux
Publication Date: October 3, 2023
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The harrowing, highly entertaining inside chronicle of how FTX founder Sam Bankman-Fried and a cast of fellow nerds and hustlers convinced the world to send trillions of dollars of real money to buy useless virtual coins—from a Bloomberg Businessweek writer
After years on the financial world’s margins, crypto went mainstream in 2021. Giant investment funds were buying it, celebrities like Tom Brady and Justin Bieber endorsed it, and Washington bigwigs debated new regulations. It seemed like everyone knew someone who was bragging about their returns from Bitcoin, Ethereum, Dogecoin and other bizarrely named “digital assets.” FOMO spread: Was crypto the new path to financial freedom? Unspoken was that hardly anyone knew how it worked. To borrow a phrase from crypto parlance, the only thing that mattered was “number go up.”
Observing this mania, Zeke Faux decided to embark on a quest to pull back the curtain on the wizards behind this new financial machinery. He first sets his sights on Tether, a digital currency dreamed up by a former child actor from the 1992 Disney film The Mighty Ducks. Tether had become crypto’s de facto bank, with $69 billion pouring into it. Each Tether was supposedly backed by one dollar. But where was the money?
As he chases this mystery around the globe, Faux is driven by a nagging question: Is it all just a global confidence game of epic proportions? In the Bahamas, he meets Tether’s biggest customer: Sam Bankman-Fried, a schlubby 29-year-old who Fortune once suggested was “the next Warren Buffett.” In El Salvador, he discovers what happens when a country decides to gamble its treasury on Bitcoin. A spam text message leads him to a crypto-fueled human-trafficking ring in Cambodia. And in Lugano, Switzerland, he finally tracks down the mysterious former plastic surgeon who runs Tether.
Then, in 2022, the crypto bubble burst, and Tether’s biggest customers started collapsing one by one. It culminated in November, when Bankman-Fried’s FTX failed in spectacular fashion. Faux returns to the Bahamas and takes readers inside the glittering sadness, lies and delusion of SBF’s luxury loft in the days after FTX’s implosion, revealing the emptiness at the center of the crypto industry. Fueled by the absurd details and authoritative reporting that earned Faux the title “our great poet of crime” (Matt Levine), Number Go Up is a riveting account of the biggest financial mania the world has ever seen.
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